# Shaping Art & Design with The Golden Ratio

It turns out our math teachers were right. Math is everywhere and you can’t escape it. The geometry of the Golden Ratio is evidence of maths ubiquity. The Golden Ratio turned a simple portrait of a lady i.e. the Mona Lisa, into one of the most famous paintings ever. Leonardo Da Vinci called the Golden Ratio “The Divine Proportion” and used it throughout his paintings.

We are irresistibly drawn to the Golden Ratio’s harmony and balance. It has a relatable comfort that we are accustomed to seeing throughout nature.

## A brief history

Around A.D. 1170 the Italian mathematician Leonardo Fibonacci discovered a mathematic formula that revealed the fundamental characteristics of the universe. This mathematical equation is a simple sequence of numbers where each number in the sequence is the sum of the two numbers that precede it. The sequence goes: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, and so on.

When each number represents a square we get a nice spiral that creates the shape of the golden rectangle.

## Corporate Logo’s

Where the next big brand will appear and what it will look like is a bit unknown. Although we can be certain that the proven beauty of the Golden Ratio will aid in the brands design.

Companies continue to modernize the look of there brands over the years by applying the iconic Golden Ratio. It seems to automatically give the brand an up to date look and feel.

A simple version of the Golden Ratio is the rule of thirds and can be applied in many ways. Squares can be replaced with circles or triangles. As long as the rule of thirds is applied, the design will have balance.

## Photography Composition

Photographers are no stranger to the Golden Ratio and the rule of thirds. By overlaying the Golden Ratio on photography you can instantly create a professional composition in post production.

Of course shooting with a trained eye to capture the elements of the Golden Ratio in mind will enhance your photography.

You can really get a sense of the Golden Ratio’s dynamic power in photography. It adds rhythm between the foreground and background giving photography a more enhanced balance.